HOA management should protect homeowners from preventable financial surprises.
HOA Love was built for communities that are ready for clearer guidance, stronger planning, AI-supported operations, and a management company willing to tell boards the truth before the special assessment shows up.
Why We Exist
Most HOA problems are funding problems wearing a customer service costume.
Poor communication matters. Slow follow-up matters. Bad vendor coordination matters. But many of the biggest HOA issues start much earlier, when dues are kept artificially low, reserves are underfunded, maintenance is deferred, and boards are not given clear professional guidance.
Eventually, the bill comes due. It may show up as a special assessment, emergency loan, insurance problem, failing roof, unsafe sidewalk, angry homeowners, or years of catch-up that could have been avoided with better planning.
HOA Love exists to help boards face those numbers early, explain them clearly, and make decisions based on reality instead of pressure.
When financial problems are ignored, homeowners eventually pay for it.
HOA Love helps boards protect the community before crisis becomes the strategy.
Built differently because the old model is broken.
Traditional HOA management too often depends on one overloaded manager, a crowded inbox, and a board that only hears the hard truth after the problem is expensive. HOA Love uses better systems, clearer service levels, and financial discipline to help communities stay ahead of the crisis.
Financial Reality First
Boards need budgets, dues, and reserve contributions that match actual community obligations. We help boards see the numbers before the numbers become the emergency.
Reserve Funding Matters
A reserve study is only useful if the association takes it seriously. We help boards understand funding gaps, upcoming projects, and the long-term cost of delay.
Maintenance Before Crisis
Deferred maintenance does not disappear. It gets more expensive. We help boards plan for common area needs, preventative maintenance, and major repairs.
AI-Supported Operations
AI agents help organize requests, track follow-up, route communication, and support consistent workflows. AI handles tracking. People handle judgment.
Service Tiers That Make Sense
Not every community needs the same level of support. Essential Care, Community Care, and Legacy Care let boards choose the level of management that fits the community’s needs and risk.
Board Decision Support
Boards still make the decisions. Our role is to provide structure, options, context, and the hard truths needed to make those decisions responsibly.
Our Philosophy
Good management is not avoiding hard conversations.
It may feel easier for a board to avoid dues increases. It may feel easier for a management company to stay quiet and protect the contract. It may feel easier to delay maintenance one more year.
But easier is not the same as responsible.
Homeowners deserve the truth before they are blindsided. Boards deserve guidance before they are blamed. Communities deserve a management company that treats financial planning as part of the job, not an awkward side conversation.
Tell the truth early.
Waiting until the crisis is more expensive, more stressful, and harder to explain.
Fund the future.
Reserves are not optional decoration on a balance sheet. They are how communities protect homeowners from sudden financial shocks.
Use technology with purpose.
AI should improve follow-up, organization, and visibility. It should not replace judgment, accountability, or board authority.
Protect homeowner trust.
The best way to rebuild trust is to stop hiding from the numbers and start explaining them clearly.
“The goal is not to scare homeowners. The goal is to stop surprising them.”
HOA Love helps boards move from crisis management to responsible planning, one honest conversation at a time.You may be wondering why a management company talks so much about dues and reserves.
Because this is where communities usually get hurt. Homeowners rarely get blindsided because someone forgot to plan a picnic. They get blindsided because the roof failed, the reserve account was short, insurance jumped, or the board had to approve a special assessment no one saw coming.
Founder Perspective
HOA Love was built to do management differently.
HOA Love was started after seeing what happens when management companies get too big, managers get overloaded, and communities become account numbers instead of long-term responsibilities.
The answer was not just adding more people to the same broken model. The answer was building a better operating system: clearer workflows, AI-supported tracking, stronger financial guidance, better board education, and service tiers that match the community’s actual needs.
We believe management companies can be profitable and homeowners can be protected. Boards can be supported and still held accountable. Communities can be realistic about dues and still care about affordability.
Would it be a bad idea to review your HOA’s financial health?
If your board is unsure whether dues, reserves, maintenance, and management support are aligned, that is exactly the conversation worth having before homeowners are forced into a larger one later.
Start the Conversation →
David Perdue
Founder & CEO
David Perdue brings a powerful combination of industry expertise, entrepreneurial vision, and personal passion to his leadership at HOA Love. A native of Hollister, California, David grew up in the heart of Silicon Valley, where innovation and ambition were part of everyday life. He has called Utah home for the past 20 years and holds both a bachelor’s degree in Business Management and an MBA in Management and Strategy from Western Governors University.
With a strong foundation in community association management, David saw a need for change in the HOA industry—more transparency, better technology, and truly people-first service. This vision led him to launch HOA Love, where he’s committed to building something better for communities across Utah and beyond.
David and his wife, Danielle, are proud parents of a vibrant blended family with five children—four boys and one girl—ranging in age from 10 to 17. As a dedicated father of four children on the autism spectrum, David is a passionate advocate for autism awareness and education.
Outside of work, David lives life with energy and humor. He’s a comedy enthusiast, die-hard fan of the University of Utah and the San Francisco 49ers, and loves catching live rock concerts (especially anything involving 80’s and 90’s bands). Fun fact: although he was named after David Lee Roth, he’s firmly Team Hagar.
With his deep industry knowledge and genuine care for people, David is on a mission to change how HOAs are managed—through proactive service, smart technology, and a commitment to community.